A text Campaign is a simple but powerful feature that allows you to send personalized messages to a large group of people (aka Talent Pools) at the same time.
They work similarly to a group text from your phone HOWEVER they convert to a 1:1 message when the candidate replies. This is could also be compared to a Bcc recipient list for emails.
This means that:
- Each candidate who receives a message doesn't know that they're part of a group message.
- All text responses from a candidate will only be seen and read by you (the sender).
We've included the ability to use hotkeys to make your campaigns more personalised. By clicking a FirstName, LastName, or Company hotkey it will insert a variable field that will be populated by the data of each specific candidate in the Campaign.
For example, your Campaign message in the extension will look like this:
If I was the Candidate my text message would read: "Hi Brian how's it going at Rectxt?"